Post by account_disabled on Mar 6, 2024 22:27:00 GMT -6
There are just so many applications of digital storytelling that we can find today, since it is an extremely effective strategy for advertising online. Today we want to review some of the aspects of this broad and versatile approach, which we have covered several times in our blog, to outline a complete picture and offer some useful ideas for integrating it into the sales strategy. Digital storytelling: an introduction Since the appearance of the very first advertising slogans, the narrative component has become part of the sales field. Industry experts realized that telling a story was the winning card for involving the public and, therefore, pushing them to choose the products of a given brand over another.
The origin of storytelling lies only partly in economic logic, because it has above all to do with psychology. We explored this topic in depth when we talked about emotional marketing , which deals precisely with the development of techniques suitable for stimulating the emotional component and breaking Hong Kong Telegram Number Data down rational resistance to purchasing. How can these complex psychic processes be activated in practice? As the word itself says, storytelling is built on a story and, although it can be declined in many ways, which we will see shortly, it follows a fixed narrative pattern. The brand identifies itself with the hero who, through extraordinary actions, finds the solution to all problems and places himself as a leader compared to the antagonists.
The objective of the narrative is to convey, through a highly emotional language, a series of positive values that encourage identification by the public and that make the company stand out among its competitors. In this way, the brand and products take on a unique symbolic value , and not just a commercial one, which will greatly encourage purchases and brand awareness. Simplifying as much as possible, we could say that digital storytelling is nothing more than the most modern version of a strategy that was born on newspapers and which today, albeit with its own peculiarities, is applied to online advertising. In the next paragraph we will see how this strategy can be declined depending on the objectives and the reference sector, so as to also provide some examples of digital storytelling.
The origin of storytelling lies only partly in economic logic, because it has above all to do with psychology. We explored this topic in depth when we talked about emotional marketing , which deals precisely with the development of techniques suitable for stimulating the emotional component and breaking Hong Kong Telegram Number Data down rational resistance to purchasing. How can these complex psychic processes be activated in practice? As the word itself says, storytelling is built on a story and, although it can be declined in many ways, which we will see shortly, it follows a fixed narrative pattern. The brand identifies itself with the hero who, through extraordinary actions, finds the solution to all problems and places himself as a leader compared to the antagonists.
The objective of the narrative is to convey, through a highly emotional language, a series of positive values that encourage identification by the public and that make the company stand out among its competitors. In this way, the brand and products take on a unique symbolic value , and not just a commercial one, which will greatly encourage purchases and brand awareness. Simplifying as much as possible, we could say that digital storytelling is nothing more than the most modern version of a strategy that was born on newspapers and which today, albeit with its own peculiarities, is applied to online advertising. In the next paragraph we will see how this strategy can be declined depending on the objectives and the reference sector, so as to also provide some examples of digital storytelling.