Post by account_disabled on Dec 2, 2023 1:09:43 GMT -6
Want to do marketing to meet customer needs? and find the right target group, must use data to drive business Marketers and entrepreneurs must know the differences between different types of data in order to use the data appropriately. In general, we can divide data into 3 main types: First-Party Data Second-Party Data Third Party-Data These 3 types of data are all important for digital marketing, but the quantity and quality are different. In addition, readers may have heard of Zero-Party Data as well. Therefore, STEPS Academy would like to summarize the meaning of First Party Data, Second. Party Data and Third Party Data” and we also include a summary of the meaning of Zero-Party Data for readers to use to expand their business more efficiently. and can do individual marketing (Personalized Marketing) What is First-Party Data? First-Party Data is information that the brand collects directly from various channels, whether it is information from the brand's website or an application.
This information is collected by the brand itself through the collection of cookies that the Phone Number List user Users or visitors to the website give permission to collect data under the PDPA law, or it may be information from logging into the user account system. Compared to other types of data, it is of high quality and reliable because it is a customer with a history of purchasing products. or have done certain activities through brand campaigns Example of First-Party Data Email of customers who subscribe or follow news via email. Customer phone number Engagement information on the website Engagement data from social media channels Customer purchase history information Data from various surveys that customers have filled out Customer feedback or reviews from the Loyalty Program Referral Data from Affiliate Program Customer information from the application Information about where customers are engaging through mobile applications.
The above image from Claravine reveals that 70% of advertisers plan to use First Party Data to transform their business for the better. Advantages and limitations of using First-Party Data strength Makes marketers understand who our customers are. Able to access and understand consumer insights and trends It is information that can be used to do segmentation for the next campaign. Can be applied in Personalized Marketing Limitations The information may not be comprehensive. or 100% correct Information can change at any time according to trends. which must be constantly updated There are quantity limitations because it takes time to accumulate and store. What is Second-Party Data? Second-Party Data is data that comes from collecting data from others with an agreement to exchange data. Simply put, this type of data is First-Party Data of others. Our brand has been traded or there is an agreement to exchange information This allows marketers to have a wider variety of information on hand.
This information is collected by the brand itself through the collection of cookies that the Phone Number List user Users or visitors to the website give permission to collect data under the PDPA law, or it may be information from logging into the user account system. Compared to other types of data, it is of high quality and reliable because it is a customer with a history of purchasing products. or have done certain activities through brand campaigns Example of First-Party Data Email of customers who subscribe or follow news via email. Customer phone number Engagement information on the website Engagement data from social media channels Customer purchase history information Data from various surveys that customers have filled out Customer feedback or reviews from the Loyalty Program Referral Data from Affiliate Program Customer information from the application Information about where customers are engaging through mobile applications.
The above image from Claravine reveals that 70% of advertisers plan to use First Party Data to transform their business for the better. Advantages and limitations of using First-Party Data strength Makes marketers understand who our customers are. Able to access and understand consumer insights and trends It is information that can be used to do segmentation for the next campaign. Can be applied in Personalized Marketing Limitations The information may not be comprehensive. or 100% correct Information can change at any time according to trends. which must be constantly updated There are quantity limitations because it takes time to accumulate and store. What is Second-Party Data? Second-Party Data is data that comes from collecting data from others with an agreement to exchange data. Simply put, this type of data is First-Party Data of others. Our brand has been traded or there is an agreement to exchange information This allows marketers to have a wider variety of information on hand.