Post by account_disabled on Jan 25, 2024 1:11:40 GMT -6
This year, 8P visitors listened to 20+ hours of reports from 42 speakers on four thematic streams. Even with a great desire, it was unrealistic to manage everything. But this is not necessary - for the second year we are publishing part of the notes for those who were not at 8P or missed the speech of the speaker of interest. In the first part, read the reports of MOYO, Templatemonster, Work.ua and Webline Promotion. Or go to the second one , where reports from the PPC stream for spets are published. Reading time: 16 minutes What is the Customer Experience feature in eCommerce, why is it needed and what are the benefits for business?
Stages of Fax Lists building customer experience Good customer experience affects Customer Lifetime Value Checklist for online business growth Sales growth Profit growth Market share growth Increased efficiency Capitalization growth Does online promotion need offline? Case Work.ua Features of promoting an online project offline Communication channels Tools for measuring offline advertising online Case Work.ua Result Performance metrics for working with brand reputation in search. Research on Ukrainian eCommerce projects Top mechanic in work with a reputation that exists in the market Reputation management problems Where are reviews posted now? What metrics do we analyze? Research on Ukrainian eCommerce projects What is the Customer Experience feature in eCommerce, why is it needed and what are the benefits for business? Andrey Barashenko, MOYO.
UA Why is it necessary to build Customer Experience? I have observed more than once when at the start of a business they say: “It is important for us to hear our client and make him happy.” But when in one or two years the company develops and already processes 20,000 orders a day, something goes wrong. In my experience, this is due to the lack of a Customer Experience feature. A satisfied customer is the best business strategy. Michael Leboeuf Initially, the company did not have any strategy; they were guided by the only goal - to build a customer experience that would be cooler than anything else on the market.
Stages of Fax Lists building customer experience Good customer experience affects Customer Lifetime Value Checklist for online business growth Sales growth Profit growth Market share growth Increased efficiency Capitalization growth Does online promotion need offline? Case Work.ua Features of promoting an online project offline Communication channels Tools for measuring offline advertising online Case Work.ua Result Performance metrics for working with brand reputation in search. Research on Ukrainian eCommerce projects Top mechanic in work with a reputation that exists in the market Reputation management problems Where are reviews posted now? What metrics do we analyze? Research on Ukrainian eCommerce projects What is the Customer Experience feature in eCommerce, why is it needed and what are the benefits for business? Andrey Barashenko, MOYO.
UA Why is it necessary to build Customer Experience? I have observed more than once when at the start of a business they say: “It is important for us to hear our client and make him happy.” But when in one or two years the company develops and already processes 20,000 orders a day, something goes wrong. In my experience, this is due to the lack of a Customer Experience feature. A satisfied customer is the best business strategy. Michael Leboeuf Initially, the company did not have any strategy; they were guided by the only goal - to build a customer experience that would be cooler than anything else on the market.