Post by account_disabled on Dec 25, 2023 23:30:27 GMT -6
LinkedIn is certainly an HR tool used by companies and recruitment professionals to do sourcing (find candidates) or to find out more about those they have met or will meet. It is also a tool for communicators and marketing professionals, including for consumer products ( LinkedIn also works for consumer products ). But LinkedIn is also a tool for salespeople. It is a Social Selling tool . 6 tips for growing your sales with LinkedIn. The 6 keys to business development via LinkedIn: Profile / Network / Research / Engagement / Knowledge / ROI. Have the right Profile a profile is not just a CV. Your profile has a CV component with a reference to professional experience, training, languages, etc. But the profile goes well beyond that, it must show and demonstrate the value that you bring to your clients.
The profile is a kind of sales pitch. 1 in 2 buyers will consult your profile. 1/2 will also exclude Email Data salespeople with incomplete profiles. Create your Network 3/4 of buyers use social networks during their purchasing journey, including to search for potential partners. They prefer to train and inform themselves on their own without being too influenced by commercial speeches. LinkedIn remains their preferred tool. Remember that your visibility on LinkedIn is directly related to how you have developed your network. Use the right search engine The search engine at the top of the page is very imprecise, as it is very broad in its approach. LinkedIn will show in results the profiles which contain all the keywords searched in the way they were written (telecom and telecoms do not give the same results, a simple "s" makes the difference).
On the other hand, the advanced search engine, located right next to it, is more precise because it indicates in which section you are looking for which keyword. The same search provides more usable results. Also use Bolean search (Or, AND and quotes for multi-word expressions). Engage Instead of delivering your sales pitch, train, inform, educate, position yourself as an expert. Develop the relationship Before you contact someone, get to know them. Ask yourself the right questions: how do they talk about themselves and their skills? What content do they share? What groups are they in? What discussions are they contributing to? KING Measure and optimize. Track your stats. Beyond the evolution of traffic on your profile, which as such has no meaning, above all check if you are attracting the right profiles.
The profile is a kind of sales pitch. 1 in 2 buyers will consult your profile. 1/2 will also exclude Email Data salespeople with incomplete profiles. Create your Network 3/4 of buyers use social networks during their purchasing journey, including to search for potential partners. They prefer to train and inform themselves on their own without being too influenced by commercial speeches. LinkedIn remains their preferred tool. Remember that your visibility on LinkedIn is directly related to how you have developed your network. Use the right search engine The search engine at the top of the page is very imprecise, as it is very broad in its approach. LinkedIn will show in results the profiles which contain all the keywords searched in the way they were written (telecom and telecoms do not give the same results, a simple "s" makes the difference).
On the other hand, the advanced search engine, located right next to it, is more precise because it indicates in which section you are looking for which keyword. The same search provides more usable results. Also use Bolean search (Or, AND and quotes for multi-word expressions). Engage Instead of delivering your sales pitch, train, inform, educate, position yourself as an expert. Develop the relationship Before you contact someone, get to know them. Ask yourself the right questions: how do they talk about themselves and their skills? What content do they share? What groups are they in? What discussions are they contributing to? KING Measure and optimize. Track your stats. Beyond the evolution of traffic on your profile, which as such has no meaning, above all check if you are attracting the right profiles.